Document management and the What’s In It For Me factor

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Electronic document management systems are not unlike other enterprise software applications in that they can sometimes face hurdles when first gaining acceptance. Best to tackle this challenge quick.

One of the practical recommendations we advise customers when rolling out document management is to communicate the “what’s in it for me” message.

First, listen and ask people what they would like out of a document management system.

Next, be prepared and ready to answer the “What’s in it for me?” question, even when it’s not asked. Here’s one way to tackle it: Explain why the company is adopting document management. Let people know the benefits and how they translate to the company’s success and how that translates to the success of employees. Take caution to avoid the “because the decision was made” approach.

The best approach is to have a dialogue; phrase the benefits in terms of advantages to the individual and describe how it will help get the job done. 

Always be enthusiastic and make sure to explore, define, and communicate the value of change to individuals.

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